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Yes! 10th Anniversary Edition is a book that explores the science of persuasion and influence. Co-written by Noah J. Goldstein and Steve Martin, the book presents a range of practical techniques and strategies that individuals can use to improve their ability to persuade and influence others in different contexts. Drawing on research from psychology, economics, and neuroscience, the book provides insights into how people make decisions and what factors can influence them. The 10th anniversary edition includes updated examples and case studies to illustrate the concepts presented in the book.