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-1000x1000.jpeg "How to Get to Great Ideas: A system for smart, extraordinary thinking")
How to Get to Great Ideas by Dave Birss is a practical guide to generating innovative and creative ideas that stand out in a crowded marketplace. Using a systematic approach, Birss takes readers through a step-by-step process for developing and refining ideas, from understanding the problem to exploring different perspectives and challenging assumptions. The book is full of practical exercises, real-world examples, and helpful tips for overcoming creative blocks and generating breakthrough ideas. With How to Get to Great Ideas, Birss provides a roadmap for anyone looking to tap into their creative potential and develop their own unique approach to idea generation.