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Inside the Box is a groundbreaking guide to creativity that challenges the conventional wisdom that innovation is all about thinking outside the box. Authors Drew Boyd and Jacob Goldenberg present a systematic approach to generating creative ideas by constraining and manipulating existing elements in a problem or product, rather than starting from scratch. Through real-world examples and exercises, they show how the "closed world" of constraints can lead to breakthrough innovations that are both practical and profitable. This book is a must-read for anyone looking to spark their creativity and generate innovative ideas.