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The Swachh Bharat Revolution: Four Pillars of India's Behavioural Transformation by Parameswaran Iyer is a comprehensive guide to India's largest cleanliness drive, Swachh Bharat Abhiyan. The book explores the challenges and successes of the movement, which aims to transform India's sanitation and hygiene practices.
Iyer, who served as the Secretary for Drinking Water and Sanitation, offers a unique insider's perspective on the campaign. He identifies four key pillars of the behavioural transformation required to achieve the goals of Swachh Bharat Abhiyan: political leadership, public financing, partnership with civil society, and behavioural change.
In The Swachh Bharat Revolution, Iyer highlights the importance of community participation and public awareness in creating sustainable change. He also discusses the role of technology and innovation in improving sanitation infrastructure and service delivery.
This book is an essential read for anyone interested in India's sanitation and hygiene landscape, as well as those looking for insights into effective behaviour change strategies.